Frederico Zornig is a founding partner of Quantiz. With over 30 years of professional experience, 16 of which have been with Quantiz, he has worked on over 200 pricing projects in Brazil, the United States, and Latin America with some of the leading companies in various sectors of the economy.

He has been a frequent speaker at events organized by the Professional Pricing Society (USA) for over fifteen years, both in Brazil and abroad. He taught Pricing at FGV/SP for over ten years in MBA and PECs courses.

He is the author of two books and several pricing articles published in Brazil and abroad, especially in the Pricing Journal edited by the Professional Pricing Society. He graduated in Chemical Engineering from UNICAMP and has an MBA from the University of Illinois.

A partner since 2014, he has participated in over 45 pricing projects in Brazil and Latin America in different segments, such as agribusiness, construction, education, pharmaceutical industry, and retail. He has led some initiatives at Quantiz, such as the research on the pricing maturity level of companies in Brazil and the evaluation of the impact of pricing and other levers on the results of companies listed on the Stock Market in Brazil. He graduated in Production Engineering from Mackenzie University and previously worked at Grupo Ultra in the Pricing area. He is certified by the Professional Pricing Society with the title of CPP – Certified Pricing Professional, in addition to holding the certifications of Customer Value Modeler (CVM) and Change Agent in Pricing (CAP).

A partner since 2014, he has participated in over 45 pricing projects for large companies carried out in 7 Latin American countries, in different sectors such as agribusiness, beverages, construction, payment methods, retail, and commodities such as copper and pulp. He has developed and implemented solutions such as commercial policy, channel pricing strategies, segmentation, price research, and elasticity. Before Quantiz, he worked at Telefônica-Vivo, Grupo Lindenberg, and América Latina Logística. He holds a degree in Business Administration from Fundação Getulio Vargas and is certified as a pricing professional (CPP Certified Pricing Professional) by the Professional Pricing Society, as well as a Customer Value Modeler (CVM) and Change Agent in Pricing (CAP).

Graduated in Mechanical Engineering from the University Anhanguera and MA student of Industrial Processes at the Technological Research Institute, he works with business consulting since 2013, with projects focused on allocation of sales force, customer segmentation, pricing strategy, network design, reduction of costs and business intelligence. Specialized in data analysis and mathematical modeling with focus on operational research applications for decision-making. In process of certification by the Pricing Society (CPP – Certified Pricing Professional).

He graduated in Economics from Insper with a certificate in Entrepreneurship from the same institution. He has experience in the back and front office of Wealth Management in the financial market. He was also part of the Revenue Management team of Gol Airlines, dealing with pricing optimization, bid price, demand forecast, transfer price and award program.

Graduated in Business Administration from the Fundação Getulio Vargas – FGV / EAESP, she attended an Entrepreneurship program at Babson College in Massachusetts – United States. She worked in the Business Management area at HSBC Brasil and worked as business consultant in multinational companies and investment banks by the Management Solutions firm. Certified as a pricing professional (CPP – Certified Pricing Professional) by the Professional Pricing Society.

Graduated in Mechanical Engineering from the Polytechnic School of USP and with an Executive MBA from Insper, he has over 13 years of experience with roles in various industries, such as tools, chemicals, and construction. He has worked as a Product Manager and Marketing Manager, leading projects in strategic planning, portfolio development, and pricing. He has 3 years of international experience in France as a Global Product Manager.

Graduated in Materials Engineering from Centro Universitário FEI and specialization in pricing from Insper. Has experience in large companies in the Steelmaking and Education sectors. In Pricing, he contributed with the definition of prices and regionalized discount policy, definition of the competitive mapping arena and price positioning and in the management of indicators to assess the effectiveness of the Pricing actions.

Graduated in Economics from the Universidade Federal Rural of Rio de Janeiro. Has professional experience in large companies in the industrial, banking, accounting, and technology sectors. In Pricing, contributed to the formalization of price management and update processes with a focus on maximizing revenue and profitability of online channels.

Graduated in Business Administration with a focus on marketing at Mackenzie Presbiteryan University, he has experience in Pricing since 2015, he has work in large companies in the automotive, steel and retail segments, developing specific projects and structuring the area. Has extension in statistics Applied by Labdata-FIA and proficiency in English certified by Bond University Australia.

Partner since 2025, she holds a degree in Economics from the University of São Paulo, completed an academic extension in Canada at Université Laval, and earned a postgraduate certificate in Data Science from Mackenzie. She is also certified as a CPP (Certified Pricing Professional) by the Professional Pricing Society. With about eight years of experience in Pricing and Revenue Growth Management, she has worked in the services sector (transportation and health-insurance) covering Costing, Commercial, Pricing, and BIDs. At Quantiz, she has led projects in Brazil and the United States across sectors such as education, consumer goods (beverages, food, and personal care), and the automotive and home-appliance aftermarket, while also supporting model development for projects headed by other consultants.

Graduated in Mechanical Engineering from UNICAMP with a university extension at Hogeschool Zuyd in Maastricht, Netherlands. Has international experience in the aluminum coil sector, where he worked on process innovation. In Brazil, he has worked in various segments of the fuel industry with experience in Retail Pricing, Sales, and Market Intelligence.

Partner since 2025, he holds a degree in Mechatronics Engineering from the Polytechnic School of the University of São Paulo and is certified as a CPP (Certified Pricing Professional) by the Professional Pricing Society. He has roughly ten years of experience in Pricing and Revenue Growth Management. At Raízen, he worked in areas such as Costing, B2B Pricing, Retail Pricing, S&OP, and in establishing the Revenue Management department. At Quantiz, he has led projects in sectors including agribusiness, home appliances, pulp and paper, medical equipment, consumer goods, and distribution.

Graduated in Mechanical Engineering from the Federal University of Technology – Paraná (UTFPR), he has experience working at large companies in the automotive and fuel sectors. At Quantiz, he developed projects for consumer goods, education, and medical equipment industries. He worked primarily on developing pricing algorithms, establishing commercial policies, segmenting customers, defining price positioning across channels, and structuring pricing committees.