Unique pricing solutions, tailored to your business and your challenges.

Does your company's strategy reach the price of each product and customer? We translate business objectives into pricing guidelines and help you choose the right approach, from premium pricing to penetration, skimming or promotional pricing, and implement it consistently.

In which segment are your products and brands positioned, and is that the best place for them? Do your customers see it the same way? We combine an analysis of the product equation with perceived-value research to define the ideal price positioning for each brand.

Do your prices follow a logic across sizes, versions, packaging and brands, or have they grown case by case? We design the price architecture of your portfolio, with steps and differentials consistent with the value delivered, so that each item plays a clear role and customers understand their choice.

Do your sales channels compete for the same customer with conflicting prices? Does your own sales team complain about distributors, and do customers take advantage of it? We structure channel pricing policies, with differentials justified by the cost to serve and the role of each channel, reducing conflicts and protecting margin.

Does your company treat every customer the same way on price, regardless of profile? We structure customer segmentation by buying behavior, size and region, and define prices and terms for each segment, capturing value without losing competitiveness.

What is the right price for each product in the same line, and are there overlaps in the portfolio? We analyze the role of each item and define their relative positioning, so that the mix as a whole maximizes results, not just each product in isolation.

Launching a product or looking to make a mature item more profitable? We set the launch price based on customer value, market alternatives and product objectives, and adjust the strategy throughout the life cycle: growth, maturity and decline.

Are your price list increases across the board, or do they consider the elasticity, competition and cost of each item? We structure the price list update process, with criteria by product and customer, simulation of the impact on results and a calendar that reduces market resistance.

How much are your customers willing to pay, and for which attributes? That value can be measured. With research methods such as Conjoint Analysis and Importance x Performance, we quantify the value of each product and brand attribute and turn it into price.

How do customers perceive your price? Reference prices, price endings, anchoring and the way discounts are presented all change the purchase decision. We apply behavioral economics principles so that price communicates value and converts better, without giving up margin.

Do your promotions generate incremental volume, or do they just pull sales forward and teach customers to wait for discounts? We measure the return on each action and design the calendar, mechanics and depth of promotions so that they actually deliver results.

Does the cost used to set prices reflect the real cost of each product, channel and customer? We review the costing structure for pricing, including cost to serve, freight and commercial expenses, so that pricing decisions start from a reliable margin base.

Does your company have a clear commercial policy, or does it exist only in practice? We structure policies with parameters for discounts, payment terms, freight, bonuses and rebates, always tied to something in return from the customer, such as volume, mix or on-time payment, and pricing rules by SKU, channel, region and segment.

Who can approve a discount outside the policy, and up to how much? We define approval levels by discount level and margin impact, with a fast flow for the negotiation and a record of each exception, so that it remains an exception and does not become the rule.

Is the commercial policy on paper the one that happens in negotiations? We measure compliance with the rules, identify where and why they are not followed, and propose process, control and incentive adjustments so that the policy is actually applied.

Do you know how much you invest in discounts, trade funds and bonuses per customer, and what you get in return? We map all commercial investment, set limits and owners, and tie each fund to something in return, so you don't leave money on the table.

A good pricing decision can fail in the way it is communicated. We prepare the sales team to explain price increases and policies, and plan how and when to communicate price changes to the market, reducing friction with customers and the competition's reaction.

Is your sales team paid only on volume or revenue? That encourages discounts that erode margin. We redesign the evaluation and variable pay metrics to include profitability, aligning the team's incentives with the company's goals.

Which pricing indicators does your company track, and do they guide decisions? What isn't measured can't be managed. We define pricing KPIs, such as price realization, discount dispersion and margin per customer, and build the dashboards to track them.

Do you know your competitors' prices and the prices charged to end consumers in each channel? We structure the regular collection of prices and market information, with representative samples and analyses that feed pricing decisions.

Pricing decisions depend on reliable data. We assess the quality of sales, price, cost and customer databases, fix inconsistencies and define rules and owners so that pricing analyses start from correct information.

How much do your sales react to a price change, and does that vary by product, channel or customer? We estimate demand and elasticity curves with statistical models to predict the effect of each pricing decision on volume, revenue and margin.

Taxes change by state, channel and product and directly affect net price and margin. We map the tax rules that apply to price setting and build them into the calculations, so that the price charged secures the planned margin.

Does your company have a team responsible for pricing, or are decisions split between sales, marketing and finance? We design the structure of the pricing function: roles, responsibilities, team size and relationship with other areas.

How are prices set, approved and updated in your company? We map and document pricing processes, with steps, owners and deadlines, so that they do not depend on specific people and can be audited and improved.

Does your pricing team have the tools and knowledge to carry out the necessary analyses? We assess the team's skills and develop analytical capabilities, from statistics and modeling to data tools, with training and ongoing support.

Who makes the major pricing decisions, and based on what? We structure the pricing committee, with participants, frequency, agenda and indicators, so that strategic pricing decisions are made in a coordinated, data-driven way.

Are your price lists up to date and consistent with each other, across all systems? We define the price list maintenance process, with version control, validations and owners, avoiding errors that reach the customer.

Do you know which terms were promised to each customer, and whether they are being met and are profitable? We organize the management of commercial contracts and agreements, with rules for renewal, price adjustments and tracking what each customer gives in return.

Are spreadsheets no longer keeping up with the complexity of your pricing? We implement and configure analytical software for price modeling, simulation and tracking, integrated with the company's databases, with the team trained to use it day to day.

Does your sales team know exactly what price to charge each customer? We develop custom-built systems that calculate prices and communicate them clearly to the team, reducing errors and ensuring the policy is applied.

When demand changes all the time, manual price setting can't keep up. We apply optimization models and artificial intelligence agents that monitor the market and recommend prices to maximize results, with the final decision in your team's hands.