Our story
Quantiz was founded to spread strategic pricing among companies.
For 20 years, we have worked with companies from every industry that priced reactively: responding to costs and competitors, without a strategy. We saw the same pattern repeat itself: pricing as a spreadsheet, as intuition, as firefighting.
We created Quantiz to change that. Our model integrates strategy, technology and knowledge into a continuous ecosystem, the Pricing Ecosystem.
2006
Founded by Frederico Zornig, then Business Director for Latin America at Johnson & Johnson.
Pricing Expert
The only Latin American company with this recognition from the US-based Professional Pricing Society (PPS).
Certified team
Consultants certified, or in the process of certification, by the Professional Pricing Society.
2 books
Published by our founding partner, who taught pricing at FGV/SP for more than ten years.
Purpose
To drive sustainable profitability growth for companies.
Vision
To define the future of Pricing and Revenue Management, with scalable technology that turns intelligence into impact.
Mission
To connect knowledge, method and technology to build the best pricing and Revenue Management ecosystem.
Values
- People and Fellowship
- Growth and Innovation
- Commitment to Clients
- Integrity
- Entrepreneurship
- Recognition
The Quantiz team
Consultants and developers who live pricing every day.
Behind every project is a team of pricing consultants and data and technology specialists, with years of experience at companies across many industries. The partners lead this team and follow every project closely.
Meet our partners
Frederico Zornig is a founding partner of Quantiz. With over 30 years of professional experience, he founded Quantiz in 2006 and has worked on over 400 pricing projects in Brazil, the United States, and Latin America with some of the leading companies in various sectors of the economy.
He has been a frequent speaker at events organized by the Professional Pricing Society (USA) for over fifteen years, both in Brazil and abroad. He taught Pricing at FGV/SP for over ten years in MBA and executive education programs.
He is the author of two books and several pricing articles published in Brazil and abroad, especially in the Pricing Journal edited by the Professional Pricing Society. He has a degree in Chemical Engineering from UNICAMP and an MBA from the University of Illinois.
Marcelo has worked in pricing since 2009 and has contributed to more than 70 pricing and RGM projects across Brazil and Latin America, in sectors including agribusiness, construction, education, pharmaceuticals and retail. He currently leads Quantiz’s Technology and AI practice, translating the experience gained through these projects into custom pricing management systems and AI agents for pricing.
He has led studies on the impact of pricing levers on the performance of companies listed on B3, Brazil’s stock exchange, and is one of the contributors to the Pricing Mandala. He has published articles on promotions and KPIs through the Professional Pricing Society (PPS). Before joining Quantiz, he worked in pricing at Grupo Ultra.
He holds a degree in Industrial Engineering from Mackenzie Presbyterian University, as well as the CPP (Certified Pricing Professional), CVM (Customer Value Modeler) and CAP (Change Agent in Pricing) certifications.
Fábio Vakuda is a partner at Quantiz and has more than ten years of experience in Pricing and Revenue Management.
He began his career in airline Revenue Management. At Quantiz, he has led projects and developed pricing solutions for companies in a wide range of sectors: agribusiness, automotive, auto parts, aviation, consumer goods, construction, distribution, education, financial services, chemicals, services and utilities.
He is a Certified Pricing Professional (CPP) by the Professional Pricing Society and has published articles in the Journal of Professional Pricing. He holds a degree in Economics from Insper.
Graduated in Business Administration from the Fundação Getulio Vargas (FGV/EAESP), she attended an Entrepreneurship program at Babson College in Massachusetts, United States. She worked in the Business Management area at HSBC Brasil and was a business consultant for multinational companies and investment banks at Management Solutions. Certified as a pricing professional (CPP, Certified Pricing Professional) by the Professional Pricing Society.
He has around 13 years of experience in Pricing and RGM, gained at major companies such as Grupo Pão de Açúcar, Suzano Papel e Celulose, TNT (less-than-truckload freight) and Direct (now B2W), always in Pricing and Revenue Management. At Quantiz, he has developed projects in aviation, agribusiness, construction, aesthetics, education, warehousing services and consumer goods. He holds a degree in Mechanical Engineering from Mackenzie University, has completed further training in statistical and mathematical modeling applied to Big Data and is certified as a pricing professional (CPP, Certified Pricing Professional) by the Professional Pricing Society.
A partner at Quantiz, he holds a degree in Mechatronics Engineering from the Polytechnic School of the University of São Paulo (USP) and is a CPP (Certified Pricing Professional) by the Professional Pricing Society. He has more than 10 years of experience in Pricing and Revenue Growth Management. At Raízen, he worked in Costing, B2B Pricing, Retail Pricing and S&OP, and helped create the Revenue Management area. At Quantiz, he has led projects in agribusiness, home appliances, pulp and paper, medical equipment, consumer goods, distribution and animal protein, among other sectors.
Partner since 2025, she holds a degree in Economics from the University of São Paulo, completed an academic extension in Canada at Université Laval, and earned a postgraduate certificate in Data Science from Mackenzie. She is also certified as a CPP (Certified Pricing Professional) by the Professional Pricing Society. With about eight years of experience in Pricing and Revenue Growth Management, she has worked in the services sector (transportation and health-insurance) covering Costing, Commercial, Pricing, and BIDs. At Quantiz, she has led projects in Brazil and the United States across sectors such as education, consumer goods (beverages, food, and personal care), and the automotive and home-appliance aftermarket, while also supporting model development for projects headed by other consultants.
Team
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