Our mission is to be recognized by our customers as the best consulting firm in the pricing area, as well as to hold the respect we gained of teachers and partners in the Professional Pricing Society and leading universities in Brazil and abroad.
To achieve these goals, all efforts are made to attract people with high potential, train them and develop them continuously. We believe that our focus on pricing is essential to the quality of our projects, because it is not possible to have excellence in everything.
Frederico Zornig – Founding Partner
Frederico Zornig is the founding partner of QuantiZ Pricing Solutions and has over 25 years of international professional experience.
In his professional career, he worked in the areas of mass-consumption goods and medical-hospital products, where he held several positions, the last being Business Director (sales and marketing) for Johnson & Johnson Latin America. When he worked at Jonhson & Jonhson, he participated in the global pricing project between 2001 and 2002, which was implemented in Brazil and recognized as one of the best Six Sigma projects of the company in 2002.
In 2006, he founded the QuantiZ Pricing Solutions with the purpose of disseminating and developing the pricing matter with companies in Brazil, where he has led more than 40 projects in several national and multinational companies. Currently, in addition to consulting projects with his partners, he conducts executive training programs and gives lectures in companies and universities in Brazil and abroad. He taught pricing for some MBA and PEC courses in Fundação Getúlio Vargas in São Paulo (FGV/SP) between 2007 and 2011, and again in 2015 at the same school. He is a frequent speaker of the Annual Pricing Conference, organized by the Professional Pricing Society in the US and Europe, and has presented pricing-related works in other international events in Asia, Europe and Latin America.
He has certifications of Customer Value Modeler TM (CVM TM), Change Agent in Pricing TM (CAP TM) and Six Sigma Black Belt since August/2001. He also publishes scientific articles of general interest about pricing, six sigma and segmentation, in addition to his book “Acerte o Preço e Aumente Seus Lucros” published by Editora Nobel in 2007.
He is a doctoral student at ISM Paris together with St. John’s University in New York, MBA from the University of Illinois and is a chemical engineer graduated from UNICAMP.
Partner since July/2008, he participated in more than 50 projects of large companies from various sectors. He developed and implemented solutions such as pricing strategies, segmentation, commercial policies, price research techniques, redesigning processes and elasticity studies. Before becoming a partner at Quantiz, he worked in Ambev (now Anheuser-Busch Inbev) and Carrefour. Graduated in Business Administration and with a MBA in Marketing, both from Fundação Getulio Vargas, he is also certified as a pricing professional (CPP – Certified Pricing Professional) by the Professional Pricing Society, as well as Customer Value Modeler (CVM) and Change Agent in Pricing (CAP).
Graduated in Production Engineering from Mackenzie University, he has developed pricing projects in sectors such as education, hygiene and personal care, consumption goods, telecom, chemicals and lighting in Central America. He worked at Grupo Ultra and is certified as a pricing professional (CPP – Certified Pricing Professional) by the Professional Pricing Society, Customer Value Modeler (CVM) and Change Agent in Pricing (CAP).
Partner since February 2014, worked in projects in big companies in Brazil, Latin America and Mexico, in sectors such as hygiene and personal care, consumption goods, lighting, flooring, ceramic tile, retail, lubricants. Developed and implemented solutions such as commercial policy, sales tools support, channel strategic pricing, segmentation and elasticity analysis. Before becoming a partner at Quantiz he worked at Telefônica – Vivo, Lindenberg Group and América Latina Logística. Graduated in Business Administration from Fundação Getulio Vargas – FGV-EAESP, certified as a pricing professional (CPP Certified Pricing Professional) by the Professional Pricing Society, Customer Value Modeler (CVM) and Change Agent in Pricing (CAP).
Graduated in Mechanical Engineering from the University Anhanguera and MA student of Industrial Processes at the Technological Research Institute, he works with business consulting since 2013, with projects focused on allocation of sales force, customer segmentation, pricing strategy, network design, reduction of costs and business intelligence. Specialized in data analysis and mathematical modeling with focus on operational research applications for decision-making. In process of certification by the Pricing Society (CPP – Certified Pricing Professional).
Bachelor of Hotel Administration at Centro Universitário SENAC, she attended London School of Economics and INSPER in programs for executives, and is specialized in Business Administration at Fundação Getúlio Vargas. She worked at Walt Disney World, Grand Hyatt São Paulo and Grupo Libra, where she worked as pricing coordinator. In process of certification by the Professional Pricing Society (CPP – Certified Pricing Professional).
Graduated in Business Administration from the Fundação Getulio Vargas – FGV / EAESP, she attended an Entrepreneurship program at Babson College in Massachusetts – United States, worked in the Business Management area at HSBC Brasil and worked as business consultant in multinational companies and investment banks by the Management Solutions firm. Certified as a pricing professional (CPP – Certified Pricing Professional) by the Professional Pricing Society.
Graduated in Business Administration at Universidade Metodista de Piracicaba. He worked in the pharmaceutical market, where he designed the Pricing area by creating commercial policies, price strategies based on customer segmentation and channels. Also he holds experience on Revenue Management with focus on projects to maximize revenue and margin at Johnson & Johnson in addition to had worked in strategic planning at IBM.
Graduated in Food Engineering from Unicamp, worked as a strategic consultant for Dextron Management Consulting, acting in projects of strategic planning and companies evaluations. Before that, he also had an opportunity to carry out projects for restructuring and redesigning processes by Accenture.
Graduated in Mechanical Engineering from UNICAMP, has experience in the industry, having worked inside and outside Brazil in companies such as Bosch and Alstom. Since 2017, he has been working as a business consultant engaged on projects focused on organizational restructuring, operational efficiency, budget planning, management and pricing.
Graduated in Economics from Insper with an Entrepreneurship certificate from the same university. He has experience in the back and front office of Wealth Management in the financial market. He was also part of the Revenue Management team of Gol Airlines, dealing with pricing optimization, bid price, demand forecast, transfer price and award program.
He holds a degree in Business Administration from Fundação Getúlio Vargas – FGV / EAESP and a Masters in Aviation Management from the Wildau Institute of Technology in Germany. He has worked in strategic planning and revenue management in aviation (commercial and cargo) and hotel sectors, with highlight solutions in pricing strategy, forecasts and analysis of sales performance and profitability.
Bachelor in Business Administration at FGV-EAESP, Master in International Management at CEMS, attending classes at FGV, Rotterdam School of Management and London School of Economics. He works as consultant since 2011, having participated revenue management projects for Nestlé and Heineken, with solutions such as Price Promotion ROI, SKU portfolio optimization, sales baseline estimation, profit & margin analysis.
Graduated in Mechanical Engineering from Mackenzie University. He worked at Grupo Pão de Açúcar, Suzano Papel e Celulose, TNT (Freight shared Market) and Direct (Now B2W). All them in the Pricing and Revenue Management teams, where developed projects such as Elasticity, Revenue Maximization, Mix of Margin and Commercial Policy. He has extension in statistical and mathematical modelling applied to Big Data.